Entries by Philisha Mack

Social Media Content Comparison

Social media marketing is an important component of every marketing strategy in web 3.0. That’s why it’s so important for companies to have a solid answer to the following questions: which social media channels should be used? Is Facebook enough? Or should other platforms like Twitter, Instagram, and Google+ play a role as well?  And […]

Define Your Customers Journey

The output of the customer journey mapping process is the map itself – a practical and visual document that should be able to communicate a number of things. These include: The steps the customer takes, their expectations, concerns and state of mind and the outcome they are seeking at each stage. What success looks like […]

How To Use Data For Your Content

I like to think that just about every marketer out there has taken a similar approach to content marketing. You know, the “this all looks good, do it all, see what sticks.” I’m guilty of it—we all are, which is not necessarily a bad thing. In some aspects, experimentation is a necessary part of marketing […]

Webinar Platform Comparisons

One of my goals for 2017 was to incorporate webinars into my online marketing to promote some courses I have in the making. So I decided to research the different webinar software, services, and platforms that are available. In this post, I wanted to share my findings for others who are also in the process […]

Google Analytics – How Can You Use It?

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help you get the most out of your analytics information and use it to improve your website’s […]